I am a NYC born and bred strategic copy director with over 15 years of experience working with some of the world’s most powerful and iconic brands, including Absolut Vodka, Bergdorf Goodman and Johnson & Johnson. I have a wide range of experience in advertising, marketing and branding in both the print and interactive world, with a special concentration in beauty and fashion. From creating national ad campaigns for major retail chains to developing websites for an international power company, I am always focused on creating an authentic voice that speaks directly to consumers and businesses—clearly, concisely and with heart.
Areas of expertise include strategic brand development, brand books, new product development, national ad campaigns, product naming, packaging, catalogues, signage, direct mail marketing, press kits, radio, digital media, websites and e-commerce.
Awards include a FiFi Best Print National Advertising Campaign for Juicy Couture Fragrance and the Silver Addy for Ad Council's Bloodsaves.com "Red Defender" Banner Ad.
I graduated with honors from SUNY Buffalo with a B.A. in English and Women’s Studies.